People don’t go to Social Media to be sold, they’re there to be Social. If you’re doing any kind of business on Social Media or you want to, for the love of everything Social, please please read Jab Jab Jab Right Hook by Gary Vaynerchuk. It will help you understand how to respect the Social Media platforms so you get more engagement and more people asking about your business on Social Media. The book is also great in showing you how to offer value and share stories first before ever asking for anything in return.
What creates IMPACT? Touching what people Value and hold dear, with the Hope of Increasing it and making it Larger in their life. Find out what people VALUE in their life, then wrap your presentation around it. "This will help you have more time wi ht your children" or "This will allow you to give more money to your church," or "This will guarantee you having more control over your future."
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A great example of this is going on appointments with people to share the business opportunity with their friends and family. Most of them will be unable to express what the business is about, and they will have never given a presentation on the business before. As you know, family and friends tend to ignore opportunities that we present to them. They still regard as as the same old family member, or the same old friend. But by bringing a third party, and allowing this person to provide the presentation for them, it allows the potential members to open up, listen, and potentially sign up.
Don’t jump ship because it is hard. The only case where you change your company is if you don’t love the product or company, or you need new leadership. In that case, you must. But if you love the company and have great leaders within it, just keep your head down and power through the bumpy road – your company and its leadership will see your commitment and show you exactly how to be successful in network marketing
Many companies will tell you to make a list of 100 people you know when you’re getting started. There’s nothing wrong with that, but most successful MLM marketers have very few clients that are from that original list. In most cases, the family and friends only come on when they see your success. You need to treat MLM just like any other business in the sense that you only focus on the people who are interested in what you’re offering. You need to have a target market.
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