Develop a referral program. Just like in other businesses, people who are referred by others are easier to convert to a sale than people who weren't, because they're usually coming to you with some interest in buying. Many people you talk to won't be interested in buying right away, but they might know people who are. Happy customers may want to share your product or business. You can develop a referral program to give people incentive to refer others to you. For example, you can give them a 10 percent discount on their next purchase for every new customer they refer.
Before approaching the prospects, you need to target your audience. One of the biggest mistakes new MLMers make is looking at everyone as a potential customer. This is an area where the MLM industry gets wrong. Like any other business, you’re going to have greater success and efficiency if you identify your target market or audience and focus your marketing efforts at them.
Rather than focusing solely on the technical aspects of how the best MLM leads are generated , we are able to dramatically improve overall conversion rates and quality of network marketing leads by adjusting the entire opt-in process through the eyes of your prospects. Our job is to understand what your prospects want and to help them get it. We believe technology and design should follow people, not the other way around.
The Federal Trade Commission issued a decision, In re Amway Corp., in 1979 in which it indicated that multi-level marketing was not illegal per se in the United States. However, Amway was found guilty of price fixing (by effectively requiring "independent" distributors to sell at the same fixed price) and making exaggerated income claims. The FTC advises that multi-level marketing organizations with greater incentives for recruitment than product sales are to be viewed skeptically. The FTC also warns that the practice of getting commissions from recruiting new members is outlawed in most states as "pyramiding".
In my event, Beyond Leadership: The Art of Becoming an Ultimate Influencer, I will give you the kind of high level coaching that will lead you to become an influencer and take your business to the next level. This event covers all of the skills, strategies, and mindset unique to high income earners. When you leave, you will have a detailed game plan for your company to grow and succeed. This is NOT training on the 7 skills of Network Marketing. At this event, we’ll go beyond those skills and discuss the strategies and mindset needed to become an influencer.
You have to determine the level of ability to do this in your area but one great way how to generate MLM leads is through either bandit signs or sticky notes. Bandit signs are those colorful outdoor signs you see along the highway or busy intersections. There is a training available here – How to market with cheap bandit signs. One thing you will want to do, as taught in the training, is use a qualifying sign as you can get too many calls if you make it too simplistic. This same exact approach taught can be done with little sticky notes that you put up around town to get more MLM leads.
When I decided to give network marketing a go, I already owned several successful businesses and had a lot of experience setting up campaigns, promoting and selling my services, and just doing the day-to-day work it takes to run a business. In my opinion, network marketing has been very similar to my other businesses, and I have been able to use so much of my knowledge and previous experience as I pour myself into this new opportunity!
You should be and share all the stories involved in your business with your prospects. The more stories you share about your company with people, the more you expose your business opportunity to the world and able to attract more people. MLM Recruiting stars in network marketing are good storytellers, and you should tell good stories to be able to recruit people to your business.
Many MLM companies recommend starting with a list of 100 people you know, called your warm market. Although it's not a bad place to start when looking for customers and business builders, the technique could also backfire and get to the point where you're annoying friends and family. You're better off spending your time finding people who are interested in what you've got rather than trying to convince your commuting buddy to sign up when he doesn't want to.
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To stay safe from pyramid schemes and MLM scams, arm yourself with knowledge. Learn about the direct sales industry as a whole, research MLM companies carefully, and determine if you're a good match with your sponsor. The truth is, while you can get rich in MLM, statistics show that less than one out of 100 MLM representatives actually achieve MLM success or make any money. However, that's not necessarily the MLM business' fault. Most athletes never make it to the Olympics, but that's not sport's or the Olympics' fault.
A good network marketing company rewards leadership, just like any structured business. Most businesses have a pyramid structure where the people at the top, ie. CEOs, SVPs, VPs, are the highest paid people in the company. The unique opportunity you have with a Network Marketing business is that you START at the top of your business, and your income will be dependent on how large of a team you build “below” you.
For many decades, one of the most lucrative and profitable ways for people to start and run their own business is through network marketing. Although it goes under a multitude of other names, including MLM or Multi Level Marketing, it is a business model that has proven to be very profitable for thousands of people worldwide. Running a successful MLM business is to make sure that everyone in your downline is properly trained.