Using this expertise gained developing the intersection between business and media, he went on to not only invest in new businesses, but also help successfully amplify their brand. With his extensive knowledge, experience and insight gained over two decades of building his own intellectual properties and working with top brands around the world, he started developing the groundwork for his full-service venture studio, Dyrdek Machine.
Eric hit it it square on the head with Go Pro. Honestly…the title says it all. If you want to become a professional in network marketing, then his book is a must read. That means non-negotiable. If I want to become a pro, it is a requirement to read;Go Pro;. Get his book now! This book is already destined to become an all-time classic for our profession. --Todd Falcone, Network Marketing Speaker, Coach and Trainer
One of the greatest pitfalls most network marketers fall into is the lure of huge potential income from an MLM business. Therefore, they end up not paying enough attention to what the company is asking them to sell. In MLM, as in any other industry, you can’t sell something effectively that you aren’t proud of. You won’t be enthusiastic about it, and potential customers will be able to smell that lack of enthusiasm from a mile away.
To be successful, you absolutely must branch out beyond friends and family. It’s easy to start out there, but it will soon become a tapped market and you’ll need to move on. Not to mention, you can easily put people off by trying to sell them the same products over and over. Learn how social media marketing works, study the best practices, and show up consistently.
Skills – There are certain technical skills you need for whatever industry you are a part of, so it’s important to develop those skills. Although, they are a small fraction of what your success will be predicated on. You must eventually learn to outsource the things that make the most sense to outsource, so that you can work on the business versus in the business.
This one is a little sensitive so you should take it very seriously. Ask the family and friends of most budding network marketers, and they will tell you that it is annoying how they’re always trying If you keep doing this long enough, it will eventually cost you your friends and get you no more invitations to family gatherings. Of course, there’s no problem with telling your family and friends about what you’re doing and gauging their interest. However, if they’re not interested, don’t push it.
Email Autoresponder – Your lead capture page webform should feed an email autoresponder. When a prospect completes and submits the webform, they should be subscribed to your email autoresponder. The email autoresponder should then send out personalized email messages to the prospect on your behalf. At the same time, the email autoresponder should send you an email notification of the new lead that was just generated.
Even though it may be tempting to go switch your employer information to your new Network Marketing company as soon as you hit submit on your application, please trust me when I say.. this is not going to help you in your business. Why? Because this eliminates curiosity. The goal is to always create curiosity and have people asking you “what do you do for a living?”…. you don’t want them Googling the name and building their own judgement.
No, It is not advisable to buy MLM leads. The company which is selling you leads won’t guarantee any sales from those leads. In fact the conversion rate from those leads won’t be much. Think you have spent few dollars for those leads and ended up with less conversion rate than what you have expected; you lost both money and time. Why did i mention time here? Yes, you lost the time while waiting for the leads, which you are in conviction, that they will be converted into customers. Instead you can learn some skills, Copywriting skills, for enticing the real customers into your MLM Business.
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If your prospect tells you that they’re not getting enough time to spend with their family, or they want to lose but can’t find the right product or whatsoever, you listen to them and then try to come up with a solution for them. And when you tell them that you’ve got a solution and whether they’d be willing to look at it, they will want to, every single time.
Every week as SmallBizLady, I conduct interviews with experts on my Twitter talk show #SmallBizChat. The show takes place every Wednesday on Twitter from 8-9 pm ET. This is excerpted from my recent interview with Sulaiman Rahman, @sulrah. Sulaiman is the founder of UrbanPhilly.com, or UPPN – Urban Philly Professional Network. He was also an African-American Chamber of Commerce Chair. Sulaiman is a Philadelphia native and Penn graduate. He is also currently a Creative Ambassador for philly360 and long-time entrepreneur.
"The number one piece of advice I would give to up and coming sales professionals is to understand the personalities of your prospect. Most of us in sales tend to speak from "our" point of view not the point of view of the prospect which in turn can eliminate the prospect from buying. Always keep in mind their motivation to purchase whatever you're marketing and keep pressing on that motivation "button" and it will yield more sales in the future." - Cedrick Harris
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