Many MLM companies do generate billions of dollars in annual revenue and hundreds of millions of dollars in annual profit. However, the profits of the MLM company are accrued at the detriment to the majority of the company's constituent workforce (the MLM participants). Only some of said profit is then significantly shared with individual participants at the top of the MLM distributorship pyramid. The earnings of those top few participants is emphasized and championed at company seminars and conferences, thus creating an illusion of how one can potentially become financially successful if they become a participants in the MLM. This is then advertised by the MLM company to recruit more distributors to participate in the MLM with a false anticipation of earning margins which are in reality merely theoretical and statistically improbable.
The most powerful thing you can do to a prospect or downline, is make their dream real. We used to carry brochures of cars, exotic vacations, resorts, boats, million dollar homes, and pictures of enjoying life with us. And we were constantly reminding the prospect or downline what they were working so hard for. We showed the pictures to them. And we also reminded ourselves of what we were working for. Plug them into the HOPE of a bigger car or home, a lifestyle of TOTAL freedom, and let them look at pictures of what it looks like, and feels like.
Although each MLM company dictates its own specific financial compensation plan for the payout of any earnings to their respective participants, the common feature that is found across all MLMs is that the compensation plans theoretically pay out to participants only from two potential revenue streams. The first is paid out from commissions of sales made by the participants directly to their own retail customers. The second is paid out from commissions based upon the sales made by other distributors below the participant who have recruited those other participants into the MLM; in the organizational hierarchy of MLMs, these participants are referred to as one's down line distributors.
Because of the encouraging of recruits to further recruit their competitors, some people have even gone so far as to say at best modern MLMs are nothing more than legalized pyramid schemes with one stating "Multi-level marketing companies have become an accepted and legally sanctioned form of pyramid scheme in the United States" while another states "Multi-Level Marketing, a form of Pyramid Scheme, is not necessarily fraudulent." In October 2010 it was reported that multilevel marketing companies were being investigated by a number of state attorneys general amid allegations that salespeople were primarily paid for recruiting and that more recent recruits cannot earn anything near what early entrants do. Industry critic Robert L. FitzPatrick has called multi-level marketing "the Main Street bubble" that will eventually burst.
The internet has made it easier than ever for people involved in multilevel marketing (MLM) to find leads or people who might be interested in your product, service, or business. Instead of just reaching out to people you know or approaching strangers, you can create a website, build an email list, leverage social media, and develop referral programs to generate solid leads that can eventually translate to sales.
The following is a list of organizations that according to their website descriptions provide MLM lead lists. Database Systems Corp. is not affiliated with any of these organizations nor does it promote or endorse the products and services of these companies. These websites provide various types of leads including business marketing leads, business opportunity leads, opt in MLM leads, network marketing leads, home business leads etc.
People want to live a fun and free life – that’s what we’re selling. So when you’re using Social Media to grow your business, give people something good to watch. Post family pictures, post lifestyle pictures, post about you traveling and things you’re doing. The more you post about lifestyle and stories, the more your audience grows to know, like, and trust you.
Great article and you nailed it regarding purchasing leads. I tried a few times talking with various people over the phone but none committed. I often wonder how the greats like Dexter Yager and Bill Britt (both amway reps) built their businesses to such a large magnitude without the use of social media. I certainly believe social media has made building network marketing businesses much easier than back in the day.
Develop a referral program. Just like in other businesses, people who are referred by others are easier to convert to a sale than people who weren't, because they're usually coming to you with some interest in buying. Many people you talk to won't be interested in buying right away, but they might know people who are. Happy customers may want to share your product or business. You can develop a referral program to give people incentive to refer others to you. For example, you can give them a 10 percent discount on their next purchase for every new customer they refer.
Then figure out where your target customers can be found—both physically and virtually. College students who need more income can be found on campus or on online forums or websites about learning to manage your money. Athletes and people who lead healthy lifestyles can be found at gyms and online groups or websites about running, yoga, healthy eating, and more.
One of the greatest pitfalls most network marketers fall into is the lure of huge potential income from an MLM business. Therefore, they end up not paying enough attention to what the company is asking them to sell. In MLM, as in any other industry, you can’t sell something effectively that you aren’t proud of. You won’t be enthusiastic about it, and potential customers will be able to smell that lack of enthusiasm from a mile away.
It was not until August 23, 2005 that the State Council promulgated rules that dealt specifically with direct sale operation- Administration of Direct Sales (entered into effect on 1 December 2005) and the Regulations for the Prohibition of chuanxiao (entered into effect on 1 November 2005). When direct selling is allowed, it will only be permitted under the most stringent requirements, in order to ensure the operations are not pyramid schemes, MLM, or fly-by-night operations.
If you don’t have a Facebook Fan Page yet and you’re looking at all these rock stars with Fan Page’s and you want one for yourself… Unlimited Fan Page Profits is a training that I put together that will walk you through the steps of building a Profitable Facebook Page and marketing plan to generate leads, build a big audience so you can make daily sales.
Hey Ray, I could not agree more that you have to have a constant lead flow and it does take time to generate your own. So of course I always give leads to my new recruits when they are willing to call them. I am not a cold calling type of person so generating my own is the best way for me. I hated cold calling and love the fact that when I call the leads that I generated I have immediate posture because they have already figured out that I am very successful. Thank you for sharing this I know it will help many.. Ray Hidgon is a STAR!!
You should be and share all the stories involved in your business with your prospects. The more stories you share about your company with people, the more you expose your business opportunity to the world and able to attract more people. MLM Recruiting stars in network marketing are good storytellers, and you should tell good stories to be able to recruit people to your business.
The U.S. Federal Trade Commission (FTC) states: "Steer clear of multilevel marketing plans that pay commissions for recruiting new distributors. They're actually illegal pyramid schemes. Why is pyramiding dangerous? Because plans that pay commissions for recruiting new distributors inevitably collapse when no new distributors can be recruited. And when a plan collapses, most people—except perhaps those at the very top of the pyramid—end up empty-handed."
What a great book for anyone getting started in network marketing! I love that it's positive and motivating, and yet gives me what I need to know in order to move forward with my business. This is an absolute must for anyone started out, or maybe for those who have been stalled for awhile in their business and needs that extra umph to get them moving in the right direction. I would highly recommend it!!
* Go Pro Academy – where Network Marketing Distributors become Professionals. When you become a Go Pro Academy member, Eric will personally help you develop the skills you need to become a Network Marketing Pro. You’ll have access to weekly live group training with Eric through our private Go Pro Academy Facebook group and 24/7 access to the Go Pro Academy Master Class Library that includes a variety of online training courses and event replays. For more information, go to NetworkMarketingPro.com/gpa.
Have an empty guest room? Leaving town for a month on a sabbatical in Spain? Why not rent out your vacant space and make some money? Airbnb is disrupting the hotel scene by allowing anybody with an internet connection to offer their room, cabin, cottage, treehouse, RV or some other interesting abode to travelers. Listing your space is free, and Airbnb even has a photographer who will come and take killer wide-angle lens photos of your space, totally free.
People don’t go to Social Media to be sold, they’re there to be Social. If you’re doing any kind of business on Social Media or you want to, for the love of everything Social, please please read Jab Jab Jab Right Hook by Gary Vaynerchuk. It will help you understand how to respect the Social Media platforms so you get more engagement and more people asking about your business on Social Media. The book is also great in showing you how to offer value and share stories first before ever asking for anything in return.
Skills – There are certain technical skills you need for whatever industry you are a part of, so it’s important to develop those skills. Although, they are a small fraction of what your success will be predicated on. You must eventually learn to outsource the things that make the most sense to outsource, so that you can work on the business versus in the business.
"The number one piece of advice I would give to up and coming sales professionals is to understand the personalities of your prospect. Most of us in sales tend to speak from "our" point of view not the point of view of the prospect which in turn can eliminate the prospect from buying. Always keep in mind their motivation to purchase whatever you're marketing and keep pressing on that motivation "button" and it will yield more sales in the future." - Cedrick Harris
Your very own leads administration panel, so that you can access your mlm leads online from any location, any time. You have the ability to pause your mlm leads, set a max leads per day and adjust later if you wish, update billing information, order more mlm leads, export leads to your computer via csv or excel, and much more. You may also check out our business resources page.
For many decades, one of the most lucrative and profitable ways for people to start and run their own business is through network marketing. Although it goes under a multitude of other names, including MLM or Multi Level Marketing, it is a business model that has proven to be very profitable for thousands of people worldwide. Running a successful MLM business is to make sure that everyone in your downline is properly trained.